Cole Ruby Rifkin

Uber teamed up with CNC to launch "Made for Match Day," an interactive World Cup event in Los Angeles. The soccer-themed space let fans get in on the action, including a turf-backed photo wall where guests could pose for a mid-air bicycle kick. The main attraction was the "Get Almost Anything Goal," a one-minute challenge where visitors shot their shot at Uber Eats-themed targets to win Uber Cash and branded prizes.

Uber: World Cup 2026

Amika hosted an influencer house takeover in Los Angeles to launch the new Protector Collection. Guests entered a lively, circus-themed setting with live performers, a carousel photo backdrop, a pianist, and themed snacks. As they captured memorable moments, 250 creators enjoyed personalized product experiences and professional styling from Amika experts in a dream vanity suite.

Hanna Andersson teamed up with CNC to bring its fall collection to life with a custom Airstream pop-up shop. The bold, color-blocked trailer drew shoppers in from a distance, with strong wood accents that created a clean canvas to showcase the fall collection's fun patterns and colors. Guests browsed the fall collection, received free balloons and stickers, and, with any purchase, received a tote bag to customize with a selection of brand-inspired patches.

"Throughout the project, Cole consistently demonstrated strong organization and an ability to keep complex workstreams moving forward. What stands out most is her versatility—combining creative thinking with operational excellence to seamlessly bridge strategy and execution."

"Cole was an invaluable asset to my team from the start... In addition to her strong work ethic, Cole possesses an entrepreneurial spirit that allows her to creatively solve anything that is thrown her way. Instead of waiting to be told what to do or how to do it, Cole consistently asked questions and challenged the team on how to make processes more efficient."

"Cole is an absolute rockstar and would be an asset to any team! She is extremely creative, detail-oriented, hardworking and someone I can always count on to jump in wherever needed. She is the kind of teammate who gets it, cares about the work she produces genuinely has such a positive attitude that she's just a pleasure to be around and work with."